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Top 3 Google Ranking Factors in 2021

Do you know how your customers find you?

For many modern-day businesses the answer is simple – they conduct a quick Google search to find out more about the goods and services that are available online that they are looking for.

Well it is true that paid as a great way to gain some immediate traction exposure to your target audience, it can be difficult to scale these in the long-term when the cost become prohibitively expensive. Unlike paid advertising medium such as Google Ads it is not possible to pay for your spot at the top of the organic search listings. The top rankings on Google are reserved for the web sites that provide the best experience for users and the field the most important search engine optimisation criteria.

With more than 200 individual factors affecting our website ranks on Google it is little wonder that businesses are employing the help of a company like SEO Brisbane for your online organic marketing strategy. If you’re just starting out with SEO, we have put together a list of 3 of the most important ranking factors that you should be worried about when it comes to ranking your website.

1.      Page Titles

page titles at the number 1 ranking Factor when it comes to onsite SEO. page titles of the first things that Google will see when they are scanning through your web page and an important way to convey relevancy so that Google knows which search terms you should appear for.

2.      Killer Content

Regular content updates are the key to increasing your organic visibility and ensuring that your website appears for search terms that are relevant to your industry. We recommend publishing content as often as you possibly can to ensure the Google continually crawls your website and so that you keep user engaged.

3.      Backlinks

As of 2021, backlinks account for roughly 50% of how your website appears in the organic search listings. If you are new to SEO, it might be a good idea to work with an SEO specialist that can guide you through the process. The worst things that you can do is to go onto a crowdsourcing site like Fiverr to purchase backlinks. This goes against Google’s webmaster guidelines and can be a to getting a Google penalty.


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