SEO (Search Engine Optimization) has grown in importance over the last several years because internet users are much more reliant on finding information and products through the use of the internet. Search engine optimization is basically the act of optimizing the content and pages of a website so that they can be discoverable by other internet users searching for similar terms. The better SEO you perform, the higher your page rankings will be in the major search engines. The word SEO also refers to the method of making pages on your site easier for search engine spiders, called “c crawlers,” to discover, read, and index. The spiders use the keywords in your meta description and title tags and other places on your site to index your pages.
There are four major parts to an SEO-optimized site: header tags, title tags, directory listings, and content. Each of these areas must contain specific keywords and phrases to be indexed by the search engines. The keywords found in the Meta Description and Title Tag make up the first two lines of the Meta Description.
The Meta Description is a few words that describe the item or service you are selling. The words of your Meta Description should be chosen carefully because they are the words that are displayed in the search engines when people are looking for related items. The right keywords in your Meta Description make all the difference in the world when it comes to SEO. The title tag is what the search engines see when they scan your site, and the keywords found in the Title Tag make up the third line of your Meta Description.
A little research on keyword research techniques can go a long way towards helping you determine the best keywords for your business. Keyword research is extremely important for search engine optimization. When choosing keywords for SEO, make sure the keywords fit in with the theme of your site or ad. Also, make sure the keywords are in abundance. The rule of thumb for choosing keywords is that the most used three to five times.
Search Engine Optimization is important but in order to get ranked highly, there are other things that need to be done as well. For instance, webmasters often make the mistake of only submitting their websites to directories that are ranked highly in search results. While submitting to directories may receive you a higher ranking temporarily, it will take time and effort for your site to rise to the top without additional SEO.
In order to rank highly in search results, keyword optimization must be combined with proper SEO copywriting. SEO copywriting is the act of writing a text on your website that contains the specific keywords that will be used in the Meta Description and Title Tag. Keyword optimization in the Meta Description and Title Tags will allow the search engines to understand what the page is about. The best way to accomplish this is to choose keywords that are interesting, vague, or target a specific audience. If you only have a general theme for your website, the content will not be specific enough to boost your rankings.
There are various off-page SEO factors that will also affect rankings. These include the number of internal links, your site receives, the link structure, the inbound links to your site, and the internal and external linking from other sites. There is a popular SEO term known as the Search Engine Result Position (SERP). This tells the search engines how high your site ranks in the result lists. For this reason, many webmasters attempt to improve their SERPs by increasing the amount of internal and external links to their sites.
The number of links, of course, is directly related to the importance of the keyword in determining where you rank in the search engines. Link structure is another important factor because many times the quality of the incoming links plays an important part in the success of a particular SEO effort. The last two major off-page SEO factors that affect your rankings are the use of specific keywords and content. By understanding these three major components of SEO, you will be able to achieve the highest level of success in your business endeavor.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.