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Here’s What You Should Keep in Mind When Hiring a Social Media Marketing Manager 

So, you’re thinking of hiring a social media manager? That’s a good idea! First, there are now several top social media platforms and it’s very time-consuming to be active on all of them while also managing other aspects of a business. Second, a social media marketing manager will be up-to-date on the latest trends and changes in algorithms which will save you time and make you money.

Here are 4 key qualities to keep an eye out for hiring a social media marketing manager.


There are billions of active social media users so it no longer takes just a pretty picture to garner attention. Your social media marketing manager should have an eye for aesthetics and be creative in terms of coming up with strategies that make your content stand out.

This creativity should also extend to creating content that is relevant to your target audience.

For example, if your target audience is retirees in assisted living facilities, then your social media content shouldn’t be full of creative references only teenagers will understand. 

Brand Compatibility 

Every business has a brand – directly or indirectly. It’s important that the person you’re looking to hire is able to understand and reflect your brand in their work. 

For instance, if your business is more on the formal side, then you wouldn’t want a social media manager who uses a lot of slang or emojis in their posts. Conversely, if your brand is more laid-back, a social media manager who comes across as too stiff wouldn’t be a good fit.

Strategic Thinking 

A social media marketing manager should be able to think long-term and develop strategies that will help the business achieve set goals, whether that’s increasing brand awareness or generating more leads that convert to sales. A lot of money often goes into social media marketing and it’s not all just for show. 

So, it’s best to have a discussion with the potential hire about their thoughts on social media marketing strategies to see if they’re able to provide examples of successful campaigns they’ve run in the past that align with your short-term and long-term goals.


From your other employees to social media influencers, a social media marketing manager should be able to work well with others. After all, they’ll need to be able to coordinate with different people to create and implement successful campaigns. 

You can gauge this by seeing how they interact with you during the interview process. Do they listen to your ideas and provide thoughtful feedback? Or do they steamroll over you with their own vision? 

The former is the ideal scenario.

Hiring a social media manager can be a great way to take your business to the next level. By keeping these key qualities in mind, you can find a social media marketing manager who will be a valuable asset to your business.

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