Within the challenging world marketers have to develop many competencies and skills. These will assist them to do well within the competitive atmosphere. Following would be the important competencies the marketers need to focus on.
One- Computer literacy to take advantage of the vast potential of e-marketing and e-commerce . Additionally, mobile marketing understanding and application are essential because presently you will find growing importance of these tools. Specifically thorough understanding about the internet can also be important because the market competition would go to the internet too.
Two -Excellent presentation and communication are integral areas for any effective marketing career. Marketers are known as upon to create presentations to several audiences and stakeholders. How they perform brings them more leads. Further, marketers will also be needed to conduct media briefings too.
Three- Taxation and legal issues highly relevant to marketing are important. Laws and regulations Associated with patents, trade marks, copyrights, media and marketing communication are essential to know.
Four- Contemporary marketing has emerged with many different new thinking and theories that marketers must absorb and become well experienced in, for example Network Marketing g, Permission Marketing, e-Marketing, Mobile Marketing and Hospitality Marketing.
Five- Marketing research and application techniques are essential parts for marketers and needed to become skilled in research techniques and methods. The capacity to attempt scientific studies, evaluate research proposals and interpret research findings are essential requirement.
Six- Project management software understanding and use of concept and theories in managing marketing projects are also vital area. Many marketing activities could be regarded as a significant or minor project.
Seven -Hr Management is essential to marketers, as marketing is about fulfilling internal and exterior customers’ wants and needs. Hence, the opportunity to manage people and obtain the best in the team can also be essential
Eight- Financial literacy and knowledge of financial implications of promoting decisions is crucial. Generally, marketers aren’t finance-savvy making recommendations regardless of financial effects. Marketers have to also appreciate the idea of shareholder value.Marketers should be competent to apply marketing understanding across different industries
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