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4 Features Your E-Commerce Store Needs to Have

When you are designing your e-commerce store and thinking about which elements need to be available, then you might jump immediately to payment systems. However, there are a lot of other things to keep in mind when it comes to getting your store up and running. You need to consider looking into user experience, whether or not your site is SEO-friendly, and more.

Here are four things you should keep in mind when you are going to build your e-commerce store or make an adjustment for the site you already have.

1. Social media accounts

If you haven’t set up social media accounts for your online business, then you will want to do so as soon as you can. Not only can you promote products that you are planning on getting out there, but customers are likely to view stores with active social accounts as more trustworthy than others. You will want to think about where your clients are and where would be the best places to post.

2. A clean site

It might be tempting to try out the newest features when it comes to web design on your site, but the simpler you can make it, usually the better. You might want to try some of this out by using a method such as headless commerce, which allows to you separate the front and backend of your site so you can test any major changes before implementing them. How your customers experience your site is incredibly important, and you should take the time to get some feedback before you add anything new. As much fun as it can be to include video, a podcast, and more it can overwhelm your customer.

3. Make it technically sound

Your site should run smoothly and shouldn’t crash when a user tries to load it. You might also want to think about whether or not you are using too much code, which can slow your site down and increase the number of people clicking off your site. This can also hurt your SEO, which is most likely the way you are going to reach new customers organically. If in doubt, you can always hire a contractor to come in and do some cleanup when it comes to your site.

4. Easy checkout

Checkout is where you are most likely to lose clients, and you will want to make some effort to encourage customers to complete the process. If you don’t feel like hosting checkout on your site, then you might want to consider looking into a payment platform where everything you need is already in place. That is completely up to you and how you want your site to run, but knowing this ahead of time can influence your entire payment process.

In summary

There are a number of things you should keep in mind when you are looking to build out your e-commerce store, and having a handle on what you need can go a long way toward making it a success. With these items in mind, you’re likely to build a store that more than succeeds.

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