If you have a small start-up business, you should know why SEO is essential. You have entrepreneur friends who took their business online and became successful. However, you also brought your business on the Internet, but nobody, not even a single soul, visited your website. Are you wondering what is missing or what you did wrong?
SEO might be the answer to it.
What Is SEO and Why It Is Important
SEO is the acronym for search engine optimization. SEO is a practice that you do on your website that aims to increase your online visibility by improving your ranking on the search engine results page (SERP). Without it, all the time, money, and effort you invested in building your website will go to waste because nobody will visit it unless it is your goal.
What Does SEO Mean in Business
If your website is the only site on the world wide web, you can forget about SEO. However, it is not the case. After making your site available online, you are competing for the ranking with millions of other websites that offer the same products, services, or information.
To have an edge against your competitors, you have to make your SEO techniques better than theirs. Yet, it does not mean that you can tweak Google’s guidelines only to improve your ranking. Many individuals have attempted black-hat SEO or unethical SEO practices to boost their ranking.
Although it may work, the success is short-lived because it will cause the search engines to ban your website, which is what you do not like to happen.
If you know the white-hat or ethical SEO techniques, traffic will come into your website, and the effect is long-term. As a result, people will now see your promotions or your offers, resulting in sales and income.
How Many Types of SEO Are There
There are three main types of SEO, and not one is better than the other because all of them are important. Although nobody knows how Google ranks a website, the activities on each of these types are the best basis of the criteria. It is because search engines aim to provide the best user-experience to the readers and audience, which is the product of the white-hat SEO techniques.
Here are the three types of SEO:
- Technical SEO
The on-page SEO refers to the optimization of the content part of your website design. It can be your blog post, videos, and images.
The off-page SEO refers to the activities that you do outside your website that will help its optimization. It includes external link building and brand mention.
The technical SEO refers to the non-content part of your website that aims to provide the best user experience for your site’s visitors. It includes your website security and site architecture.
Now that you know why SEO is essential, it is time to learn how you can implement its white-hat practices into your business.