by Alex Schnee
In the past, it was common for business owners to be in charge of all aspects of creating their e-commerce stores. Today, it has become much simpler to outsource someone to create a website design, to make sure that both the frontend and backend of a site work together, and that you have a social media presence.
When this is the case, it can be a little confusing to know which ways you should go about building your site and what you can do make it simple for you and the user.
Most consumers now do their shopping on mobile, and search engines and design have been making updates to work in a mobile-first environment. While you will still want to make an effort toward a quality desktop e-commerce site, you should put just as much effort into making your mobile site easy to use and attractive for users. If you are unsure whether or not your mobile site is up to par, think about incorporating some usability tests.
Use design for your benefit
Most of your users will quickly hop off your website if it is complicated to use or it doesn’t make sense. While of course you want your sites to look nice, they should also provide functionality and make the shopping experience pleasurable and fun. This is where good design can go a long way toward making a positive impression of your brand and can help direct customers through the buying process. In fact, the design of your website can be just as important as whether or not it runs properly on the backend.
Go beyond templates
There have been a number of innovations lately when it comes to how the frontend and the backend of your website can work together. One of the best ways you can do this is by looking into headless commerce, which allows you to separate the frontend and backend of your website so you can test certain actions of your store. This can be useful when you don’t want to have to worry about your site crashing because you have made some changes, or you can go beyond the typical templates that tend to be standard when creating your e-commerce store.
Quickly fix issues
If you do find yourself dealing with some technical issues when it comes to your website, you’ll want to be able to fix them quickly. Any problem you are having with usability, checkout, and more, you’ll want to make an effort to fix as soon as possible since you are likely losing out on customers’ purchases because of it. You might want to have someone on staff or hire a contractor you trust in order to get the work done fast.
Creating an e-commerce store that is successful requires knowing how to make a quality website and being able to think on your feet. With these tips in mind, you’re much more likely to see sales come in and have a positive brand reputation.
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