When running any kind of business, the primary website is one of the centre points of the entire marketing strategy. For example, even the best digital marketing or social media strategy will fall on its face if the landing page isn’t at all optimised for online users. They will likely click at your website, get confused, and immediately leave.
You don’t have to take a gamble on your online users. The right amount of research and the proper mindset can get the job done, similar to how you can easily navigate a gaming platform and play NetBet slots and have a great fun time with the proper mindset. That said, web optimisation is the way to go when it comes to the user experience, as the Google Page Experience Update is set to reward businesses that focus on UX. Here’s how to correctly make improvements to your landing page and attract your target demographic.
Starting with load times
There are few things more frustrating to online users than a webpage that takes ages to load. With so many different sites they can visit, a site with long load times will not do. They’ll likely leave before everything even loads up.
Fortunately, the idea of web optimisation plays well with keeping load times as quick as possible. It means foregoing all of the unnecessary accessories and widgets and going only for what the website needs. Page load times might not seem like a big deal, but you’d be surprised how many people leave within the first ten seconds if the site hasn’t loaded by then.
Optimising the site for mobile
Another surprising thing is not many company owners take the time to optimise their website for mobile – when it is one of the most common ways an online user surfs the web. In addition, most people use their smartphones for just about anything, which means you are turning back a large percentage of your target demographic if you do not focus on the mobile platform.
As a rule of thumb, the mobile platform should be just as good if not better than the typical desktop/laptop browser. Not taking the time to optimise the site for mobile will only cause more problems down the line.
Keeping the minimalist mindset
Keeping things short and sweet is the point of web optimisation. If you want long-form content for your website, it would be a good idea to go for articles or blogs. Outside of that, however, everything else should be straight to the point. Such a tactic is beneficial for online stores, as it is all about getting online users to make a purchase. Keeping things simple and pointing them in the right direction is ideal, as online users can appreciate a company that respects their time.
As an added tip, make sure that image resolution is not too high. Quality is a crucial part of a good website, but there is such a thing as too much quality. Ensuring that the resolution is suitable for your website is one of the easiest ways to keep loading times quick without compromising quality. With the above tips, you can optimise your site and get it ready for the Google Page Experience Update.