As an event organiser, you want to create an unforgettable experience for your attendees. One way to achieve this is by inviting a guest speaker to share their expertise, experiences, and perspectives with your audience. A guest speaker can add value to your event by inspiring and motivating attendees, offering fresh insights, and providing practical knowledge. But how do you find the best guest speakers for your event? This article will guide you through the process.
Define Your Event’s Objectives
Before you start looking for guest speakers, you need to define your event’s objectives. What are you hoping to achieve with your event, and how can a guest speaker help you achieve these goals? Are you looking to educate attendees, motivate them, or entertain them? Do you want to inspire attendees to take action, or do you want to provide them with practical tips and tools? Once you have a clear understanding of your event’s objectives, you can start searching for guest speakers who align with these goals.
Research Inspirational Speakers
There are many resources available to you. You can search online for speakers’ bureaus, which represent a wide range of speakers and can help you find the right person for your event. You can also search for speakers on social media platforms, such as LinkedIn, where many speakers have profiles showcasing their experience and expertise. Additionally, you can ask for recommendations from colleagues, friends, and industry associations. Research potential speakers’ backgrounds, previous speaking engagements, and their areas of expertise to determine if they would be a good fit for your event.
Evaluate Potential Speakers
Once you have a list of potential inspirational speakers, you need to evaluate them to determine which one is the best fit for your event. Consider their speaking style, tone, and personality. Will they resonate with your audience? Do they have experience speaking to similar audiences? Look for videos of previous speaking engagements to get a sense of their presentation style and delivery. Additionally, consider the logistics of inviting them to your event. Are they available on the date of your event? What are their speaking fees, and can you afford them? These are all important factors to consider when evaluating potential speakers.
Communicate Effectively with Your Speaker
Once you have chosen the speaker for your event, you need to communicate effectively with them to ensure that they understand your event’s objectives and can deliver a presentation that meets your expectations. Provide them with a clear brief outlining your event’s theme, objectives, and target audience. Be clear about the time allotted for their presentation, and any other requirements, such as AV equipment, travel arrangements, and accommodation. It’s important to establish clear communication channels with your speaker to ensure that they have all the information they need to prepare for their presentation.
Inviting an inspirational guest speaker to your event can add significant value and provide a memorable experience for your attendees. However, finding the right speaker requires careful research and evaluation to ensure that they align with your event’s objectives and resonate with your audience. By defining your event’s objectives, researching potential speakers, evaluating them, and communicating effectively with your chosen speaker, you can create an unforgettable event that inspires and motivates your attendees.