To effectively market a brand new website, follow these key steps:
Create a 7-Second Elevator Pitch
With human attention spans shorter than ever, craft a concise one- to two-sentence elevator pitch that clearly describes what your website does and why people should care. Focus on the benefits rather than the features to capture attention and generate interest.
Develop a Pillar Piece of Content
Start with a compelling pillar content piece that you want to make viral. This can be a comprehensive guide, an expert round-up post, or an engaging case study. The key is to provide valuable, actionable information that solves your audience’s problems. Use this piece to attract visitors and position yourself or your website as an authority in the field. Incorporate an opt-in on the pillar page to build an email list by offering a related lead magnet.
Create Multiple Pieces of Sticky Content
Avoid the mistake of launching with only one piece of content. Develop three to five additional “sticky” content pieces that naturally follow the pillar content. These should provide valuable information related to your website’s niche or theme, keeping visitors engaged and encouraging them to explore further.
Build Your Dream Lists and Reach Out
Formulate a “dream list” of contacts who have access to large audiences or networks that align with your website’s target audience. This can include people in your network, industry experts, or social media influencers. Reach out to them in advance, providing a compelling reason why they should care about your website. Personalize your approach based on each individual’s preferences and interests. Remember, people will only engage if they have a reason to do so.
By following these steps, you can effectively market your brand new website. Craft a captivating elevator pitch, develop compelling content, build relationships with influential individuals, and engage your target audience through valuable information. With a well-executed marketing strategy, you can drive traffic, increase conversions, and establish your website as a go-to resource in its niche.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.