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How to Get More Mortgage Leads in 2021

The mortgage market has changed drastically in the past 10 years. First-time buyers are now looking to their parents for help, rather than relying on outside loans, and due to skyrocketing home prices, the millennial generation is struggling to save up enough money for a down payment. With stiffer competition and tougher lending standards, you may be wondering how you can get more mortgage leads in 2021.

Fortunately, there are plenty of ways to generate additional mortgage leads. Here are some tips on how you can improve your business to generate more mortgage leads in 2021.

Improve your marketing strategy

First and foremost, you should consider improving your marketing strategy. If you want more mortgage leads, you need to be more visible to potential borrowers.

Marketing methods like SEO and PPC advertising are great ways to increase visibility. By investing in these marketing methods, you’ll be able to get people’s attention to your business and easily give them a reason to reach out to you. You’ll also want to make sure that your website is properly optimized for search engines. With high-quality content, the right keywords, and relevant images, it’s much easier for people to find what they’re looking for when they’re searching online.

Be sure that all of your social media platforms are up-to-date with current information about your company as well as engaging posts that will stimulate conversations about your business among potential customers!

Increase your online presence

As you know, competition in the mortgage market is tough. You need to do everything you can to stand out from your competitors and make yourself visible on the search engines.

One way to do this is by increasing your online presence and making it easier for people to find your business with keywords. Let’s say that you’re a real estate agency located in San Diego and struggling to compete with larger competitors like Coldwell Banker, Keller Williams, and ERA. In order to increase your visibility, you could add “San Diego real estate” or “buy San Diego homes” as keywords on your website.

If you’re already ranking for these terms, don’t stop there. You could also try adding more specific keywords related to your area of expertise, such as “San Diego waterfront homes,” or “San Diego new construction homes.” This will help build up trust with prospective clients and give them more confidence in entrusting their home purchase with you.

Become a trusted resource in the community

The mortgage market has expanded in the last 10 years, and as a result, competition is fierce. As you venture into the 2021 mortgage industry, it’s important to be a trusted resource for potential customers. It makes sense to offer your expertise and insight to people in your community, who are looking for information on homeownership.

When you begin this process of becoming a trusted source of information, you’ll be able to provide value to people who are considering homeownership and receive referrals from them. On top of that, being an expert in the mortgage market can help you build relationships with current and potential lenders. That way, when people come to you with questions about mortgages or financing, they’ll know that they can turn to someone who understands the ins and outs of home loans.

Offer better customer service

The mortgage industry is a tough one, so you need to make sure you’re offering the best customer service. One way you can improve your customer service is by setting up a dedicated business line. This will help streamline your company’s operations and make it easier for customers to reach a live person without spending hours on hold.

Your business also needs to be responsive. If a customer calls or emails you, make sure they get promptly answered in a timely manner. If not, the call or email could end up going straight to voicemail or being dropped into the spam folder. Plus, if your company operates during regular business hours, make sure your employees are answering the phone and responding properly.

Join an association or network

It’s no secret that the mortgage industry has changed over the past few years. If you want to stay ahead of this trend and increase your chances of getting a mortgage, joining an association or network is a great way to do so.

For example, The Mortgage Bankers Association can help you with resources and leads for your company. They also have an annual conference that many companies attend in order to learn about the latest trends in the industry.

Another great way to generate more mortgage leads is through associations or networks that specialize in lending. For example, The National Consumer Bankers Association (NCBA) specializes in helping business owners secure loans from financial institutions. As a result, they have access to lenders who may not be found with other associations or networks.

The bottom line is that if you want your company to stay competitive in today’s market, then joining an association or network is a great way to find new ways of generating more mortgage leads.


If you’re looking for mortgage leads in 2021, you’ll have to do more than just have a marketing strategy, you’ll need to be an active part of the community, offer better customer service, and make yourself a trusted resource. Doing all of these things will help you to get more mortgage leads, which is the main goal of any mortgage company.

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